Colon Cancer Treatment and Prevention

As representatives of the citizens of New York State, we have a responsibility to ensure that everyone has access to the highest quality health care possible. As a State Senator. I have worked aggressively to fight for increased funding for cancer education and prevention, and to improve and expand health care coverage and treatment, including legislation we are working hard to approve — the Women†s Health and Wellness Act — which would expand treatment and prevention services and insurance coverage for breast cancer and other illnesses facing women in particular. Colon cancer is currently the second leading cause of cancer deaths, followed only by lung cancer. This year, 130,200 Americans will be diagnosed with colon cancer. Nearly half, 56,300, will die from it. Focusing on expanding treatment and coverage for colon cancer is of critical importance in our continued efforts to provide greater access to preventative health care for all citizens. Because early detection is the key in fighting colon cancer and many other illnesses, it is critically important that we continue to educate people on how they can help to prevent colon cancer – by getting a colon cancer screenings like colonoscopies. Many people are apprehensive about the test itself, which is why we must continue to advocate for quality education and prevention services. One tremendous resource we have here in our region, right here in Rochester, is the University of Rochester†s Institute of Biomedical Sciences where scientists work diligently everyday to help find more effective ways to fight cancer. As the senior member of the Rochester State Legislative Delegation, I worked with my colleagues and Governor Pataki to secure $7 million in State assistance for the Institute and will continue to fight to support these important and life-saving endeavors. Certainly I support providing our health care consumers with greater access to prevention services and more expansive insurance coverage for colon cancer treatments and would encourage everyone interested in this issue to contact their State representatives to share their views and concerns.

History of Zen and Japanese Gardens

The art of Japanese gardens dates back to at least 592 AD, during the reign of Empress Suiko. There is documented evidence that suggests the art had actually been progressing long before then, because these early gardens were very well-developed. Early gardens contained artificial hills, ornamental pools, and many other features of Japanese gardens today. The first major development in the history of Japanese gardens came in the Nara period (646-794 AD), when trade with China began in earnest. This brought many changes to Japanese culture, and even more elaborate gardens in the castles of Japanis elite class. These gardens included animals, birds and fish to provide movement, and were used as sites for feasts and parties given by noblemen. As the fascination with other cultures began to wear off in the Heian period (794-1185 AD), those who could afford to build gardens had a renewed interest in traditional Japanese styles and customs. This change brought an elegant mix of Chinese customs and Japanese style to gardens, known as Shinden. The layout of these gardens was dictated by myth and legend; for example, streams had to run from east to west because in ancient Chinese lore, the East was the source of purity and the West was the outlet of impurities. Japanese garden. Not many changes were made to the Shinden style until the middle of the Kamakura period (1185-1392) when Zen Buddhist priests began creating gardens for meditation instead of merely for entertainment. Decorativeness was played down in favor of meditative qualities; gardens in this era tended to include stones, water and evergreens, remaining constant throughout the year. This minimalist theory was carried to even greater extremes in the Muromachi and Higashiyama periods (1392-1573) when gardens contained only stones. Created in the style of the monochrome landscape paintings popular during the time, these gardens used specially picked stones as metaphors for objects in nature. Also developed during this time was the flat garden, or the Hira-niwa. During the Momoyama period, most likely as a reaction to the frugality of the Zen garden design, royal gardens once again became vibrant and lush. These gardens were full of hills, waterfalls, and a variety of plants. However, the old Zen tradition lived on in tea gardens. Walking gardens were invented, constructed so as to be pleasing to the eye from any angle, and paths had to be woven into the structure of the garden itself. The result, right up to the modern day, is a great variety in Japanese gardens. From Zen rock gardens to tea gardens to walking gardens, the art of Japanese gardens is still very much alive.

Literature as a Looking Glass

Perhaps it is the aim of every storyteller to leave their reader a little changed after having read the tales they so carefully weave.   But how many authors can actually achieve this? Leaving their audience with a story that broadens the mind, asks deep questions, and probes into the way we work is not easily done.   The ability to move us from one plane to another is what distinguishes a really great writer from a storyteller.   For many, Stephen King is such an author.   Some may say even more so because of the use of his genre of the fantastical, the horrific and the gruesome. Exploring the darker parts of our psyches, and our everyday lives, he manages to lead us along the path to contemplate difficult social questions. Always leaving them open for us to determine the answers for ourselves.In a comparison of his two works, The Long Green Mile and Hearts of Atlantis, we can explore his use of the fantastical as an opportunity to raise thought provoking social questions.   Although both books, also interestingly both written as a series, are very different in nature, they share the common theme of finding the extraordinary in ordinary life.   Each book finds the hero that seems to hide in everyday circumstances while at the same time forcing us to look at several of the factors that shape our lives, for the good or the bad. As mentioned by Jonathan Davis in his work, Stephen King’s America, â€Å"While some of his stories focus more on one area than others, a close reading of his works will often show that King seldom fails to include a wide view of American society.† (Davis)The Long Green Mile is a prime example of King’s use of storytelling as social commentary.   In the book the main characters are themselves symbols of the society in which we live.   John Coffey, and innocent man sent to death row for a crime he didn’t commit. Is it because he is simple, or because he is black? As Sharon Russell states in her c ritical review, Revisiting Stephen King , â€Å"While Coffey dominates the action, he remains an enigma, a symbol of a good beyond understanding.† (Russell)And his mysterious gift to heal is starkly contrasted with William Wharton’s ability to destroy.   Just as Coffey is the symbol for good, so is Wharton the symbol for evil.Moreover, the underlying theme that resonates throughout the book is just that; the nature of good and evil. And Stephen King shows us how that battle rages in many arenas of our lives. One obvious question is that of racism. Was Coffey found guilty because he was black? Another character in the story, a white business man, was released from a murder he obviously committed. There was nothing to point to Coffey but the fact that he was found with the girls. Was racism a factor?Also, the question of the death penalty raises its head several times. Delacroix, a horrible man, suffered death in the electric chair. However, the brine filled sponge tha t was supposed to make the electrocution quick and painless was omitted purposefully by one of the jailers. This resulted in a horrific and torturous death by Delacroix.   Was his suffering justifiable?Delving a little more deeply we probe the seemingly senseless death of Janice who had just escaped death by the miraculous hands of Coffey.   After all the trouble and the wondrous miracle that saved her life, to die in a bus accident leaves lingering questions of human justice versus divine justice.Similarly, in Hearts of Atlantis   King dances the fine line between fantasy and reality, although in a different way.   Although some of the characters are recurring, we are able to see them forming the opinions and beliefs that will be the basis of their actions in the future. Also, again King explores the realm and power of childhood.   In The Long Green Mile Coffey is used and explored as childlike and also, interestingly, he is the one that has the mystical and unquestioned healing power.   In Hearts of Atlantis   we see the children as they are and watch their struggle with reality and fantasy defines them.Those transitional moments are very apparent in the first story of Bobby and Carol.   Bobby was an everyday hero, Stephen King style. The ordinary fabric of society, hiding hero’s in every thread.   However, King goes one step further by reintroducing the few key characters throughout a string of seemingly unrelated stories.   By doing this he shows us the connectivity of individuals. How the actions we make today have huge impacts on others and shape their lives. Bobby’s bravery inspired Carol’s courage to stand up for what she believed later in life.By looking closely at the lives of the characters we could see how the past could have drastic effects on the future. Although with the case of Carol it empowers her, it is not the same for everyone. This is illustrated in the story, â€Å"Blind Willie†.   Bill r elives each day trying to resolve the regret for his past actions. We see the old baseball glove of Bobby’s that Blind Willie uses to collect the money he earns as a broken Vietnam veteran while his wife and family believe him to be a successful business man busy at the office.   Willie tries to find answers by living a double life.Moreover, King uses the opportunity to stir up a social commentary on the effects the Vietnam War had on people specifically and then society as a whole.   He uses the series of stories to look at different aspects of reaction. From the earliest stages, when war is just playing in the background, as in the case with Bobby in â€Å"Low Men in Yellow Coats† and then also with young adults drifting in and out of adulthood and drafting such as was portrayed in â€Å"Hearts in Atlantis†.Although it seems to be a simple peek into the issues that concern college aged kids trying to leap into adulthood, the story sells its moral in the en d, as stated by Russell, â€Å"The story ends with an incident long after the main events—a reunion between Pete and one of his college friends. No matter what happened, they both agree that they tried during that period. They were not the big heroes, but they did something—just as Bobby saved Carol but failed with Ted. King suggests that any positive action is important even if it is not truly heroic.† (Russell)Davis, Johnathan. Stephen king's America. Bowling Green: Bowling Green State University, 1994.Russell, Sharon. Revisiting Stephen King. Wesport, CT: Greenwood Press, 2002.Davis, Johnathan. Stephen king's America. Bowling Green: Bowling Green State University, 1994.Russell, Sharon. Revisiting Stephen King. Wesport, CT: Greenwood Press, 2002.In this way, everyone has the opportunity to be a type of hero, no matter how small the action, the effects can be long lasting.While an extensive look at any author’s works reveals a repeating and recurring the me or message that appears to be central in their writing, it is Stephen King’s use of his particular genre that continually draws in his readers again and again.   The parallel of the darker side of humanity with the fantastical opens windows to explore and question the reasons we think, act and believe as we do.   Perhaps it is just that use of the darker and less explored side of humanity that holds such a fascination.Russell   comments,   â€Å"The ongoing battle in King’s fantastic universe to follow the beam and keep the world from falling apart is mirrored by later actions in the real world.†   So, in addition to his use of the genre to explore our social fabric,   his consistent use of our interconnectedness and how the past affects the present are major recurring themes.   By playing on our fears and opening up our minds to the impossible, we are able to look openly at issues that affect our lives without judgment, and perhaps emerge a bet ter person.

Philo Essay Example | Topics and Well Written Essays - 500 words

Philo - Essay Example Narrative experience could be built on actual life circumstances and situations that have taken place over a period of time or these could be mythical in nature, which would mean that the person has heard some legends from different people or read the same somewhere and then tried to relate them with his own life (Bottum 2008). At times, it is also possible that these mythical experiences are true, which goes to suggest that people have faith in the authenticity of fables and stories that have been on the rounds since a long time. This indeed is a very fulfilling experience for the people who want to seek the best of both worlds, i.e. the real world as well as the one which is indeed based on myth and lacks sound logic. Moving on, the narrative abilities of a person help him to comprehend the real meaning of human life and this facilitates him in his quest to learn quite a number of things all this while. These different experiences therefore are very satisfying for him as he tries to relate the real experiences with the mythic ones, where the latter are just the stories that he has heard over a period of time and have little or no bearing on his life in essence (Author Unknown 2004). What is even more interesting is the fact that narrative and mythic experiences are based on the state of mind of a person, i.e. the exact situation under which he has listened to the fable which indeed is a part of the mythic experience or the real life story that he has been a part of, known as an actual narrative. In essence, in the time and age of today, it is of paramount significance if an individual tries his best to experience life’s different shades so that he could extract happiness, joy and delight from what is on offer in front of him. It would be a pity to suggest that those people, who do not like to narrate what is happening in front of them or with them, usually do not experience life completely and this means that they are missing out on a number of things in

The reality of work and how this is similar to or differs from the Essay

The reality of work and how this is similar to or differs from the conventional image portrayed in management texts - Essay Example Specifically, the latter is a reaction to the first two theories developed by Taylor and Weber. Some popular names like Michel Foucault also surfaced in that era. His emphasis on surveillance and power made the employees â€Å"knowable, calculable and administrable object† (Findlay, 1996). This paper particularly tackles the subject of work: how it is portrayed in the management theories and how it is done in real life. With learnings from various seminars, it is our goal to come up with a comparison of theoretical and realistic notion of work. The topic will be dealt with balance on different perspectives. The concept of economies of scale gave rise to large organizations. During the Ford era, there was a transformation from â€Å"craft production to mass production† (http://www.willamette.edu). Two important economic theories became the foundation of efficiency: specialization and division of labor. We can trace these concepts to Adam Smith, known as the Father of modern economics. In reality, these concepts were applied through â€Å"combining specialized functional units† so that it would be â€Å"less costly to produce several products than a single specialized one† (http://www.willamette.edu). Frederick Taylor believed that scientific method can greatly increase productivity (Internet Center for Management and Business Administration). Anchored on the economic principle of achieving the optimum, jobs are simplified so that workers can perform them at the best way (Internet Center for Management and Business Administration). Taylor believed that workers should be taught the scientific way of performing the tasks rather than just motivating them and giving them incentives. He believes that the most basic tasks can even be planned out so as to achieve greater productivity (Internet Center for Management and Business Administration). Taylor’s idea of productivity necessitates extracting the

Corporate Planning Essay Example | Topics and Well Written Essays - 4000 words - 1

Corporate Planning - Essay Example In the 1930s, after the Great Depression, quality of life management became the most modern phase of CSR where issues of improving societal gain in areas of lifestyle enhancement became the objective of business, government and corporate leadership. As time progresses, economies and specific international regions are recognising new trends in social attitude and consumer behaviour which are driving new and innovative practices for ensuring positive corporate reputation and also satisfying social beliefs on moral and ethical business practices. The historical phases of CSR maintain both strengths and weaknesses, which will be identified in this paper along with discussion of how these historical phases have developed into new CSR objectives in modern society. Additionally, recommendations on implementing effective corporate social responsibility activities in Hong Kong will be identified and discussed. The concepts of social responsibility were largely generated from the American perspective, since this region was essentially a launching pad for industrialism and growth in the late 1800s. â€Å"America in the 19th century was a society of economic scarcity where economic growth and the accumulation of aggregate wealth were primary national goals† (Hay and Gray, 1974, p.136). It was during this period where the business system was considered to be a quality tool for reducing this scarcity, thus the focus of leadership in the corporate environment was to ensure maximisation of profits in order to enhance total economic growth within a region. One weakness of this historical phase is that it did not involve governmental influence when dictating what were acceptable social responsibility policies at the business level, therefore there was no regulatory body to oversee business activities at the internal level. Because of this lack of regulation and legislation, companies were allowed to exploit child labour and provide unsafe working conditions for

Caterpillar Value Chain Strategies Assignment Example | Topics and Well Written Essays - 3000 words

Caterpillar Value Chain Strategies - Assignment Example Through transforming itself to be more focused, responsive, variable and a resilient enterprise, that can connect their businesses end-to-end with suppliers at the one end, and customers at the other, by fusing the best business practices and technology, Caterpillar Inc have successfully introduced accelerated value creation. Caterpillar Inc is the worlds leading manufacturer of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. The company is a technology leader in construction, transportation, mining, forestry, energy, logistics, electronics, financing and electric power generation. In 2005, Caterpillar posted sales and revenues of $36 billion and a profit of $2.8 billion, maintaining its position as an International supplier and leading U.S. exporter. Currently Caterpillar has more than 85000 employees in its different businesses and divisions world wide. The current success achieved by Caterpillar was no mere coincidence, but due to the strong influence and direction set by its current and former CEO's in periods were Caterpillar lost ground against competitors and registered huge losses. Many different factors influenced the productions, sales and operations during these periods. Factors such as and overvalued dolor, collapse of major markets, union strikes and an inefficient supply chain. To be able to better understand the factors that forced Caterpillar to introduce major changes we need to review each of these trouble periods individually. 1980's Caterpillar has already established an international network of manufacturers, suppliers and dealers after being in the business for more than 75 years. But by 1982 Caterpillar was in trouble with over $1 billion dolor from 1982 through to 1984, with an annual sales figure of approximately $5 billion annually. Factors that contributed to the losses were an overvalued dolor, the concurrent collapse of world markets, a crunching labor strike and the emergence of a fast growing and highly productive competitor, Komatsu. External factors can be seen as an end to a decade long growth in the demand for construction machinery and declining oil prices, led to a decline in investment in the oil exploration and mining operations. The strong dollar versus other currencies resulted in a cost disparity for Caterpillar in relation with their competition and Komatsu an relatively unknown Japanese firm won the market share at the expense of Caterpillar. Komatsu could under price Caterpillar by up t o 30% due to a much higher productivity level. During this time Caterpillar reacted to the downturn in the market by reducing labor cost through freezing employee's wages. This resulted in a national U.S. strike, led by labor unions, which caused huge losses. 1990's In the early 1990's Caterpillar yet again found itself in trouble due to the rise in the value of the dollar and slowing down of demand in construction equipment. At the same time Caterpillar was doing very badly at the stock exchange, limiting the access to capital to support its operations. The CEO of the time took drastic actions to reorganize the company and to yet again cut

Reduce External Costs, Improve Products and People's Lives Assignment

Reduce External Costs, Improve Products and People's Lives - Assignment Example Aircon used to consume huge electricity but was minimize by inverter technology. The technology can be used in electric stove to minimize its energy consumption. b. Standardized induction technology – induction cookers are now being introduced in the market where electromagnet to heat iron or steel cookware (Severson). It is still however a little expensive but when demand increases, the product can be produced in scale driving the cost down both in terms of unit cost and energy consumption. c. Prolong product lifecycle – simply put, product lifecycle is the lifespan of the product. Product cost can be defrayed when the product cycle is prolonged because its cost is spread over the years of its use. When these three proposals are introduced into an electric stove, the energy consumption will be significantly lowered and the product will also last longer making a lesser ecological footprint. The product cost may be increase a little but this can be easily defrayed by its lower energy cost. Severson, Kim. "Is Induction Cooking Ready to Go Mainstream?."Â  The New York Times. The New York Times, 6 Apr. 2010. Web. 2 Oct. 2014.

Human Resource Management in its Environment Essay

Human Resource Management in its Environment - Essay Example It is being growing realized that the work force should no longer be seen as a liability but as a key resource that needs to be carefully nurtured and constantly developed. The last two decades saw major shifts in people management approaches and practices. The HRM of the 1980" was reactive in nature and performed staff function only. Later on, it becomes a strategic function and plays an integrated role in the company's goals and planning. People are seen as an important investment. HR is considered as a key player in achieving competitive advantage. Personal, Industrial Relations, Human Relations, HRM or what ever is the preferred moniker for the function of managing people in organizations, has existed for well over a century (Wright et al. 2005). HRM, its concepts definition, study and application have developed over the years through many approaches. Understanding models in Human Resource Management (HRM) is essential for any human resource practitioner for three reasons. Firstl y it provides a Macro perspective of HRM proactive in overall organizational setup. Secondly, the unity and diversity of these models serve as initial inputs in drafting tailor made HRM model for organizations. Thirdly, these models offer answers to quite a few dilemmas that practitioner encounter in their mission to pursuer an organizationally dove tailed and business aligned human resource function. The focus of HRM is on keeping the optimal quantity and quality of people needed to achieve the objective of the organization. HRM first emerge as a concept in the mid-1980 when American researchers produced two models. Boxall (2003) addressed them as the Michigan model and the Harvard framework. The Michigan model by Fombrun et al. (1984) asserted that HRM system and the organizational structure should be managed in a way that is congruent with organizational strategy an d that the strategic HR concept and tools needed are fundamentally different from personal management. Beer et al. (1984) defined HRM as that which maximizes organizational integration, employee commitment, flexibility and quality of work. They emphasized a need for coherence in HRM policies and role of the line managers. But it is the Harvard Model that has exerted considerable influence over the theory and practice of HRM. Harvard Model of HRM: The type of HRM policies and practices an organization prefers should be dependent upon its organizational vision, mission, strategy, Goals and objective. In quite a few cases, such HR practices shall also be devised and adopted in time with external environment of organizations. In other words, HR policies and practices are subject to influence by internal and external environment of organizations. Harvard model of HRM propounded by Michael Beer, Richard Walton, Quinn mills, P. Lawrence and Bert Spector highlighted this influence of environment on HRM is their book titled Managing human Assets published in 1984. This model also known as soft model of HRM / Harvard Map of HRM / multiple stakeholders model, argues that human resource policies are to be influenced by two

Assess and comment on presentations Essay Example | Topics and Well Written Essays - 1500 words

Assess and comment on presentations - Essay Example The presentation fails to define natural language and conversational interface, which are two key terms that should not be left undefined because we, the audience, need to understand the presenter’s scope of definition. Other limiting sections of the presentation are the First Street Investments example that does not fully capture the concept of natural language and conversational interfaces, and the use of only two references by the author. The researcher should have used at least six references to add depth to his arguments. 2/5 – use of a good example and good definition of a key term. The lack of a definition for natural language and conversational interface, limits our ability to fully evaluate the author’s understanding of these key terms. Limited use of references. The first item we notice is a wrong presentation title. The title is not appropriate because a communication interface need not necessarily be a conversation interface. Graphical interfaces are also communication interfaces and from the presentation the author restricts himself to conversation interfaces. Another concern is that the presentation is unnecessarily lengthy probably because of redundancy for example conversation interface is defined in slide 3 and 12, and the slides look clumsy from too much wording. Nevertheless, one of the biggest strengths of the presentation is the definition of key terms - natural language, conversation interface and natural language – and the presenters discipline in restricting his/her conversation within the given boundaries. Based on the author’s definition of both natural language and conversation interface the example provided about a webpage is appropriate. However, we notice that half of the resources used for reference are pr e year 2000. The presenter should seek more current references to work with. The presentation structure and skill utilized here

Bicycle Lanes are Overdue in Dallas Essay Example for Free

Bicycle Lanes are Overdue in Dallas Essay Bicycles have been a major part of our transportation system for over a hundred years. There are more than a billion bicycles in the world and they outnumber the automobile 2:1. Yet in Dallas, we have been very slow to take steps that would make them an integral part of our transportation system. Bike lanes and the lack of them are an excellent example. Texans have always prided themselves on their wide open spaces and have long had a love affair with their cars. This may partially explain why Dallas has not made a priority of alternative means of getting around town. However, with changes in the economy and the environment, the city would be well served to start looking at all options for commuting. Dependence on foreign oil has made gas-guzzling cars both an economic and a foreign policy matter. And the pollution that these cars generate affects not only us, but the world as a whole. Bike lanes are a way to encourage people to be less dependent on their cars. First, where are we starting from? Since 1980, while other cities added hundreds of miles of bike lanes, Dallas chose to sit idly by. According to Bike Friendly Oak Cliff, â€Å"by the 2000s, Dallas had one of the lowest bike-commuting percentages in the nation, and one of the highest accident rates. The publication twice gave Dallas the ignominious title of worst cycling city in the United States, in 2008 and 2012† (Roberts). Opponents of bike lanes point to our current traffic congestion and wonder how taking lanes away from cars can possibly improve the situation. First, a bike lane frequently does not require the removal of an automobile lane. It can be accomplished by narrowing existing auto lanes, using median space, and other techniques. Second, while some auto lanes are inevitably lost, this is offset by the fact that there are fewer automobiles on the roads, because their former occupants are now on bicycles using the bike lanes. A model for urban planning and traffic management that was popular in the 1950’s through the 1980’s was to simply build more freeways and build more parking in the central business district. Dallas was a poster child for this model. This was the thinking behind the construction of the Dallas North Tollway and the Central Expressway expansion. It was thought that if we added enough freeway capacity and parking capacity that traffic problems would be a thing of the past. But what is seen in Dallas today is what has been discovered everywhere else. By building more capacity, more cars simply come in to take up that space and the system is overwhelmed again. But we continue to pursue that same model, as evidenced by the current LBJ/635 expansion and the â€Å"Horseshoe† project slated to begin later this year and go through 2017 to expand the â€Å"canyon† in downtown Dallas. While freeway expansions are inevitable and to some degree necessary, what is needed is a fundamental change in the way we approach getting around town. Bicycles, walking, public transportation, shared rides are all things that citizens should consider when it is available as an option. The city has a responsibility to make alternatives to automobile travel available to us. And they have done a fairly good job with Dart  and Dart  rail, and are aggressively expanding the hike and bike trails. But the first bike lane was not painted until September, 2012. The city is grudgingly making progress. They unveiled CentraLink, a network of bike lanes in the central business district designed to connect the downtown area hike/bike trails with Union Station and the Jefferson Cycle Track. The city has announced plans to add 70 miles of bike lanes by the end of 2014, but after that, according to the Dallas Observer, â€Å"things get murky† (Nicholson). Bicycle commuting is great for a person’s health, the environment, and saves the commuter money. According to the Bureau of Labor Statistics, the average US household spent 15. 7 percent of their total income on automotive expenses in 2011 (USDL). Contrary to popular belief, bike lanes are not necessarily expensive to implement. It can usually be accomplished when a street is undergoing its regularly scheduled repairing and restriping. Bike Friendly Oak Cliff indicates that there are a variety of funding methods used when there is a need for build out, including Tax Increment Financing Districts, Federal Grants, and â€Å"Friends of† organizations (Roberts). They go on to point out that the return on investment for streets with bike lanes and businesses surrounding these streets has proven to far offset any cost. It is important to remember that the purpose of building roads is not to move people as quickly as possible (as is the case with highways), it is to promote interaction between individuals and businesses, as well as ransport. Commuting by bicycle is an option that more and more people are choosing every year for a variety of reasons. Bike lanes are a reasonable way that the city can accommodate these citizens and provide a safe way for them to exercise this choice. It is incumbent on the leaders of this city to think beyond the initial cost of the project and allow Dallas to realize the benefits tha t this will bring to the city and its citizens.

Metaphysics SHort essay 4 Essay Example for Free

Metaphysics SHort essay 4 Essay Price begins by describing how things we see in nature share elements. He explains how a tomato, sunset in the sky and a blushing face share nothing more in common than the color. However, some objects have many things in common. These objects group themselves together into Natural Kinds. Price describes a Natural Kind as a group of objects, which have many, perhaps indefinite, features in common. He explains that while this repetition makes things seem dull and monotonous, they are important because they are what makes conceptual cognition possible. In a world of incessant novelty, where there was no recurrence at all and no tedious repetitions, no concepts could ever be acquired. It would also make difficult the act of thinking because nothing would be recognizable. Price goes on to describe different terms of quality and relation. Quality is a recurrent feature of the world, which presents itself in individual object or events taken singly. Redness and bulginess are examples of this. A relation is a recurrent feature of the world, which presents itself in complexes of objects or events, such as this besides that, or between A and B. These terms allow us to give a simple analysis of change. Price explains how change has puzzled philosophers since the time of Heraclitus. Understanding objects in terms of quality and relation help us understand the concept of change. Another term that allows us to do so is the term ‘characteristics’. Characteristics are of at least two different types of qualities and relations. For Price, allow of this leads us to Aristotle’s theory of univeralia in rebus, or philosophy of universals. The philosophy of universals agrees that all objects characterized by x resemble one another. However once must be cautious and note the difference between exact resemblance in a certain aspect, and total or complete resemblance. While some have debated whether complete resemblance can be achieved, the important thing to note is the different intensities of resemblance that exist. Price goes on to list differences between the philosophy of resemblance and the philosophy of universals and deals with classical arguments against them both. Price concludes by saying that one must have a good knowledge of both. Since both can be misleading at times, when in danger of being misled by one of the theories, then can turn to the other for truth. D. C. Williams, on the other hand, comes out against the philosophy of universals in â€Å"The Element of Being. † He attempts to explain this in his example of the three lollipops. He tires to prove that when one says a is similar to b, one is only saying that a part of a is wholly similar to a part of b. He states that entities or abstract components are the primary constituents of this or any possible world. Many know these to be ‘abstract particulars’. Williams decides to name these parts tropes. He defines a trope as a particular entity either abstract or consisting of one or more concrete entities in combination with an abstraction. Tropes are connected to each other by way of location and by way of similarity. He goes on to explain and concludes by saying any possible world, and this one, is completely constituted by tropes and their connections of location and similarity. He explains how they would pertain to the notion of abstract and universal by using the example of Socrates (concrete particular), his wisdom (abstract particular/trope), Socratesity (concrete universal) and all of the wisdom (abstract universal). He goes on to explain how tropes would apply to different areas of philosophy, such as the philosophy of knowledge. He concludes by saying that all the things we see are no universal but consist of parts, tropes, which these things are a part of. Williams differs from Price by stating that objects consist of tropes and they are what create these appearances or similiarties. Price on the other hand states that objects share a certain resemblance in quality, relation and characteristics. Resemblance Theory and Trope Theory Carlos Manuel Jordan PHI 3500 Metaphysics December, 4 2014.

Business Plan For New Retail Store In Tripura Marketing Essay

Business Plan For New Retail Store In Tripura Marketing Essay .The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. With growing market demand, the industry is expected to grow at a pace of 25-30% annually. The India retail industry is expected to grow from Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the year 2010. Environmental and economic scanning of Tripura Retail store format :-Convenience stores Store name:- Public point As we are planning to open retail store in the Dhalai District of Tripura as per the environmental and economic scanning is concerned of Tripura. The cities selected for the opening of the store are Dhalai District This district of Tripura is selected as this city is well developed in the terms of Infrastructure Income of the people are high Densely populated Better standard of living Economically sound Have developed urban market structure Socio political stability as the city selected in the Tripura for the opening of store is as free from any political barrier and social barrier as the opening of the store is as per the government policies and for the society. Thus to launch the store Tripura is selected and as per the format of the store the city is selected Dhalai city. Mission statement Our mission is to meet the present and future needs of our customers, employees and communities through a commitment to integrity, sound business, and cooperative growth. Objectives To implement a local campaign with the Companys targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising. To maintain large signage on the Convenience Stores premises to further increase visibility for the Companys location. About:- General Description Public point is a convenience retail store that provide such as candy, ice-cream, soft drinks, lottery tickets, cigarettes and other tobacco products, newspapers and magazines, along with a selection of processed food and perhaps some groceries. by providing maximum convenience, values and satisfaction to customers. Future We plan to expand the PP stores in various districts of Tripura  · North Tripura district  · South Tripura district  · West Tripura district  · Tripura Tribal Areas Autonomous District Council Product services Alternative Snacks Ice Automotive Products Liquor Bait and Tackle Lottery/Gaming Beer Nonedible Grocery Candy Other Dairy Cigarettes Other Tobacco Cold Dispensed Beverages Packaged Beverages (Non-Alcohol) Edible Grocery Packaged Bread Fishing Licenses Packaged Ice Cream/Novelties Fluid Milk Products Packaged Sandwich/Deli Products Food Service Packaged Sweet Snacks Frozen Foods Perishable Grocery General Merchandise Publications Health and Beauty Care Salty Snacks Homemade Food Items Store Services Hot Dispensed Beverages Wine Services In house services like credit cashing, customer services E retailing Customization Online transaction Delivering Easy billing counters Marketing Plan Grocery and Restaurant Segment-To build name recognition and to announce the entry of the Store, we will offer a mail package consisting of a tri-fold brochure containing a coupon for a free cup of coffee to welcome our new customers. From those identified local residential customers we shall ask them to complete a survey and ask them of their perception of the store, any specific product or food items that they would like to see, etc. Those customers returning completed surveys would receive a gift or discount. Local Carryout Food Products-Local newspapers for advertising to build name recognition and to announce any weekly or monthly food specials will be introduced. The Store will develop a one-page menu/newsletter to be handed out to customers to take home with them as they visit the store. The menu/newsletter can be used to update clients on pricing and food special promotional developments, but also serves as a reminder of what sets the Store apart-homemade quality and freshness. The newsletter would contain fishing area hot spot information and other tips. The menu/ newsletter can be produced in-house and for the cost of paper and computer time. Publicity and Public Relations-A news release will be sent to area newspapers and magazines announcing the launch of the Public point. Becoming a sponsor in a community event is a low-cost way of increasing awareness and building goodwill in the community. Customer Reward Program-For the carryout customer and as a means of building business by word-of-mouth, present customers should be encouraged and rewarded as repeat customers. This can be accomplished by offering a free lunch meal, by raffle of a weekly customer business card or name slip as a means to generate excitement. Advertising-Advertising is utilized primarily to attract new customers. It also serves to build awareness and name recognition of the company in general-important for word-of-mouth referrals (Oh yes, Ive seen their ads before). Market Analysis Forces and trends in the market environment affect the Public point, like all businesses. These include economic, competitive, technology, and recordkeeping issues. Economic Environment-Positive forces include the generally prosperous economy that is currently in place, full employment, rising wages and low inflation, leading more people and businesses to be willing to purchase prepared foods rather than preparing meal from scratch at home. Competitive analysis the competitor analyzed in the field are street convenience stores, etc .Thus all the strategy made for promotion and pricing should be as per the competitors. Technology and Recordkeeping Environment-Use of computerized scales and cash registers will capture and generate accounting/inventory detail. Computer programs greatly simplify the financial recordkeeping and tax preparation with which all businesses must comply. Operational plan Positioning and Product Strategy: The Store will aim to attract area resident and lake enthusiasts who need convenience food items or personal health staples, carryout food items, and tackle/bait needs. Distribution Strategy: Customers can contact the Store by telephone, fax, and by dropping in. The Stores nearest competitors are five miles around the lake in either direction. The store can stock request items for regular area residents. Demographic features(to know about the potential customer in that area, metropolitan statistical area) Competition(to know about the competitors and how they far from my retail store) Strategic fit(to must know about the preferences and tastes of potential customer) No. of small shops in that area Economy of scale SUPPLY CHAIN MANAGEMENT FOR THE RETAIL STORE Store management chart Financial Plan Requirement There is a need of 1 crore to get our business started. If customer footing is good, products and services according to customer preference and tastes then we will plan to open new convenience stores in various districts of Tripura. Use of fund Funds will be used to pay renovation,construction,sales counter,painting,carpeting,lighting,dà ©cor display fixtures.we will also purchase inventory , cash register and computer equipments and also an inventory management systemThe remainder of the start up fund will be utilised to cover operating expenses such as rent,utility,marketing cost and wages. Capital Summary Overview (in lakhs) Land, Building, and Improvements 20 Equipment Installation Expenses 20 Development Expense (detail below) 51 First Quarter Working Capital (Mortgage, labor, and operating expense) 2 Total 93 Lakhs *Developmental Start-Up Expenses Detail Marketing, Advertising, and Promotion 6 Accounting 2 Permitting Legal and Consulting 10 Association Dues Office Expense Start-Up .50 Engineering and Architect Fees 1.5 Bags and Supplies .5 Beginning Inventory 30 Unforeseen Contingency .5 Total Owners Equity Contribution to Date $54,675

Geoffrey Chaucer :: Biographies Biography Essays

Geoffrey Chaucer ...I think some of Chaucer belongs to his time and that much of that time is dead, extinct, and never to be made alive again. What was alive in it, lives through him..._ --John Masefield Geoffrey Chaucer's world was the Europe of the fourteenth century. It was neither rich or poor, happy nor sad. Rather, it was the intermingling of these, a mixture of splendor and poverty, displaying both worldly desire and spiritual purity. Chaucer's travels through it, mostly on  ¦the King ¦s business,_ or civil service, shaped his writing, offering the readers of today a brief glimpse into the world in which he lived. Chaucer lived from approximately AD 1340 to 1400. The world in which he lived was not one of peace or stability. Born the son of a London vintner, he remained a Londoner for most of the rest of his life, leaving the city only on  ¦the King ¦s business_. The city of London was thus Chaucer ¦s environment for most of his life. Aside from brief visits into other countries or areas of England, he remained in the city, and it ¦s affects on his writing was immense. London of that time was not the London of today. It was a walled city, guarded against invasion, but long enough time had passed since such a threat had approached that the defenses had loosened. Houses perched upon the walls, and Chaucer in fact, lived for a time in a house built over Aldgate, (one of the gates of the city). London was a city less than three-quarters of a square mile in size: It ran east and west along the Thames less than one and a half miles, and extended northwards less than half a mile. Over 20,000 people were packed into this small area; the diversity of the inhabitants was overwhelming. Londoners ranged from wealthy to impoverished, from small to large, from shoemaker to blacksmith to minstrel to priest. The city was thus fairly close. Stone building mingled with tile, wood, and thatch. While the major streets were fairly wide, small shops and stands often spread out into the road, effectively narrowing it by up to half it ¦s width. London Bridge (the only bridge in the city) was home to a multitude of homes and shops, perched on top of the span to conserve space. Waste was disposed of simply. It was emptied out the windows into the alley or street and slaughtering was done in he streets as well, with scraps being tossed underfoot.

Jean Luc Godard?s Weekend as Didactic Self-Reflexive Cinema Essay

According to Stephen Prince in Movies and Meaning: an Introduction to Film, Screen Reality is a concept that pertains to the principles of time, space, character behavior and audiovisual design that filmmakers systematically organize in a given film to create an ordered world on-screen in which characters may act and in which a narrative may unfold.(262) One mode of cinematic screen reality is self-reflexivity. While the other three modes of screen reality seek to sway the audience into accepting the authenticity of the world and the story that are on screen, the self-reflexive style deliberately attempts to tear down the illusion of the cinema. In doing so, it reinforces the awareness that film is socially and culturally constructed and that at its core, film is art, not reality. There are two purposes in using self reflexive techniques, either for comedy or with the hope of addressing a social or cultural issue. (Prince 290) The more familiar of the two modes of self-reflexive cinema make use of a comedic style, and what's more, many contemporary comedies embody comedic self-reflexivity (Prince 291). These comedies do so because it facilitates a more personal rapport between the characters and the audience, thus amplifying the humor that can be seen in the narrative. However, there are certain limitations to comic self reflexivity. By presupposing the audience’s familiarity with the humor or references in the narrative, the mode risks reaching an audience that does not relate to the material presented. Some films are unable to meet a large audience because their narratives are constructed from â€Å"inside† jokes that can not be understood by all who will see it. (Prince 290) The other mode of self-reflexive cinema that addresses an issue of importance is commonly known as didactic self-reflexivity. Beginning in the 1920s with Bertolt Brecht, a playwright who wanted to craft plays that were reflective of society and that made sure the audience was aware of this. He wished that his work inform the public and impact social change, to share his perception without a screen. Seeing realism as an impediment that kept the audience from perceiving the message of the art, Brecht sought to devise theater that was uncompromisingly revolutionary and candid. This new style was characterized by the employment of titles to reveal the next action, in the way tha... ...aken from a scene. For instance, a title passes on screen reading "World / 3", just before the African and Arab workers explain their optimism and their reasons for accepting the necessity for violence. As seen throughout the film, Godard uses these titles as a device to: Introduce and set off a given scene from the surrounding context of the narrative, tell viewers what it is they are about to see, remind viewers of the filmmakers intrusion on the narrative, and emphasize the way the filmmaker has chosen to shape and organize the structure of the film. Filmmakers like Jean Luc Godard employ the devices of the self-reflexive mode of screen reality because they do not value the mode of realism or expressionism to adequately convey some social truth or ideal. In choosing a didactic style of representational reality, he sought to guide and direct the viewer through the key representations and dialogues within the film. Godard believes that it is necessary for the audience to read the film as it must be without misinterpretation and as such has employed didactic self-reflexive devices which facilitate a clear reading of the film. The film is the message for Godard.

Essay --

Cassandra Casares 2-11-14 Paper #1 Marius paved the road that inspired many to follow in his footsteps, as Caesar and Octavian, which led to the breakdown of the Republic. Marius held consulship for a record breaking seven years, completely disregarding the Lex Annalis, and leaving the senate looking slightly powerless in the eyes of its people. Also, Marius used war and corruption on his side in order to hold his political power in Rome, knowing full well he was needed to fend off invasions especially from the north. By abolishing the Servian laws, he also allowed the landless and the poor to join in the army, which created status problems for the Romans, and encouraged others to follow right along with his creation of a professional, private army through the Marian Laws and reforms. Gaius Marius put into affect army reforms that changed the military, political and social aspects of Roman society. These reforms brought about private professional armies, enlarged aristocratic values by increasing wealth, and event ually led to the exploitation of legal and political faults to boost personal power that all together helped to disestablish the republic. One important aspect of Roman life is that of tradition. By Marius consecutively holding seven consulships in a row and doing so whilst not present for some strayed away from political tradition and enabling actions of later romans. Because of a foreign threat up north of Rome, the people knew they needed him in office, which helped him hold his consulship for so long. Marius was elected consul again each year until his sixth consulship in 100; the people disregarded the lex Annalis didn’t allow the senate to prolong his consulship (Scullard 1982 52). Marius saw an opportunity... ...r political status and power, to finally breakdown the Roman Republic. By Marius using war and corruption to his advantage to gain and hold on to his consulship for many years, he gave the impression that the senate was losing their power and hold over the people. By abolishing the Servian laws and allowing the landless and the poor to serve in the army, he threw out the Roman tradition that money and wealth showed loyalty and commitment to Rome. Also, he provided the generals, and himself, the pressure to continue to win the wars in order to gain loot, and land to give to their armies to keep them happy. However, mostly Marius military reform was the most influential ways that Marius had on the future Romans, that gave them the power to achieve their political success over the senate and eventually bring forth the breakdown of the Republic. Word count: 990 Essay -- Cassandra Casares 2-11-14 Paper #1 Marius paved the road that inspired many to follow in his footsteps, as Caesar and Octavian, which led to the breakdown of the Republic. Marius held consulship for a record breaking seven years, completely disregarding the Lex Annalis, and leaving the senate looking slightly powerless in the eyes of its people. Also, Marius used war and corruption on his side in order to hold his political power in Rome, knowing full well he was needed to fend off invasions especially from the north. By abolishing the Servian laws, he also allowed the landless and the poor to join in the army, which created status problems for the Romans, and encouraged others to follow right along with his creation of a professional, private army through the Marian Laws and reforms. Gaius Marius put into affect army reforms that changed the military, political and social aspects of Roman society. These reforms brought about private professional armies, enlarged aristocratic values by increasing wealth, and event ually led to the exploitation of legal and political faults to boost personal power that all together helped to disestablish the republic. One important aspect of Roman life is that of tradition. By Marius consecutively holding seven consulships in a row and doing so whilst not present for some strayed away from political tradition and enabling actions of later romans. Because of a foreign threat up north of Rome, the people knew they needed him in office, which helped him hold his consulship for so long. Marius was elected consul again each year until his sixth consulship in 100; the people disregarded the lex Annalis didn’t allow the senate to prolong his consulship (Scullard 1982 52). Marius saw an opportunity... ...r political status and power, to finally breakdown the Roman Republic. By Marius using war and corruption to his advantage to gain and hold on to his consulship for many years, he gave the impression that the senate was losing their power and hold over the people. By abolishing the Servian laws and allowing the landless and the poor to serve in the army, he threw out the Roman tradition that money and wealth showed loyalty and commitment to Rome. Also, he provided the generals, and himself, the pressure to continue to win the wars in order to gain loot, and land to give to their armies to keep them happy. However, mostly Marius military reform was the most influential ways that Marius had on the future Romans, that gave them the power to achieve their political success over the senate and eventually bring forth the breakdown of the Republic. Word count: 990

Bush Intercontinental Airport-Houston

Bush Intercontinental Airport-Houston, is among the top few international airports in the U. S. The volume of tasks handled at this airport- the ninth busiest in the U. S- is enormous, yet it functions smoothly. The secret behind the smooth and hassle-free functioning of this airport is to be found in its strong, high-tech, state-of- art IS network. The airport consists of the four terminals-A, B, C and IAB that were built in over a period from 1969 to 1990, resulting in a mix of technologies to be managed by the Aviation MIS department.The network at the airport is primarily fiber-optic with T-1 lines connecting the Ethernet-based LANs at each airport to create a citywide WAN. A non-collapsible fiber ring around the city of Houston connects all the airports to the administration building. Even as the IAB had the newest technologies available, terminals A, B, and C handled the bulk of the traffic and revenue generated by the airport. Terminal C and a major part of terminal B are leas ed to Continental Airlines, who handle three-fourths of all the traffic. The network at the airport is leased from the local telephone company, Southwestern Bell telephone.The Department of Aviation (DOA) manages eight LANs supporting 455 personal computers and 12 servers. Four Stratus minicomputers also support airport operations. Two of the Stratus systems run IAH’s most crucial safety and scheduling system. A mainframe computer located in downtown Houston is connected to the DOA network. Over and above, each individual airline that has leased space from DOA has its own terminals for its own uses. There is a proposal to install OC3 servers, the equivalent of 100 T-1 lines as the backbone of the network, giving the IS here the cutting-edge technology.What are the key components of the IS infrastructure at IAH? Effective IS are critical for an airport to run smoothly. They save time. They ensure smooth overall functioning of the various sub-systems within the airport system. An advanced IS, as at IAH is not only a source of pride for the airport personnel, but helps determine an airline where to expand its services. What is even more significant, an advanced IS system can directly impact the bottom line of airport budget, as well as the entire economic success of the region in which the airport operates.IAH, the ninth busiest international airport in the United States boasts of a large complex information system. Some of the standard business applications used here are budgeting, records management, rates and charges, warehouse inventory and purchasing. There are various other tasks for which the airport requires the automated systems as flight information, security access control, ground transportation, paging/information, airfield lighting, radio and facility maintenance, vehicle maintenance, parking, concession tracking, and a wide range of planning, design and construction activities.It is in fact due to the advanced IS that a passenger waiting for a connecting flight here, for instance, feels comfortable and is able to taxi to a waiting lounge, pass through immigration, retrieve baggage, complete custom, check the video-display for connecting flight and use his wait-time to make calls, have a snack, visit the restroom and get to the gate in time to upgrade his seat.The passenger then boards his flight, handing the gate-attendant his electronic boarding pass which is computer-scanned at door of the plane, confirming that the passenger is cleared to board the plane for the next leg of his trip. Consider the software applications in this architecture. Which do you think are running on the local PCs and which are running on the servers or mainframes in the network? Softwares on the PCs used at IAH include standard business software applications for budgeting, record management, rates and charges, warehouse inventory applications and purchasing.They run on the local PCs, and are used by the airport personnel. Besides these, the ai rport requires the automated systems for managing flight information, security access control, ground transportation, paging/information, airfield lighting, radio and facility maintenance, vehicle maintenance, parking concession tracking, parking, design and construction tasks. The Microsoft Office suite including Word, Excel and Access is used. E-mail, calendaring and scheduling programs run in all the computers in Microsoft Outlook.They run on an exchange server. 1. Software on the PCs Standard Business Applications as well as Specialized Applications Standard Business Applications: budgeting, records management, rates and charges, warehouse inventory and purchasing. Specialized Applications: flight information, security access control, ground transportation, paging/information, air-field lighting, radio and facility maintenance, vehicle maintenance, parking, concession tracking, planning, design and construction. 2. Software on servers and mainframesE-mail, calendaring and Schedu ling programs in all computers in Microsoft outlook. What are the advantages and disadvantages to the DOA of leasing the networking from Southwestern Bell? Advantages 1. Fiber-optic network at the airport. 2. T-1 lines connecting the Ethernet-based LANs at each airport to create a city wide LAN. 3. A non collapsible fiber ring around the city of Houston that connects all the airports to the administration building. 4. Non collapsible ring ensures, if one link fails the entire network does not collapse.5. The improvement program will install OC3 service, the equivalent of 100 T-1. lines. 6. Innovation perspective. Disadvantages 1. The airport has four terminals built over a wide time frame resulting in a mix of technologies managed by Aviation MIS department. 2. The infrastructure needed to manage this airport must include both new and old technologies. 3. This mixture presents a challenge. 4. DOA itself manages eight LANs supporting 455 personal computers and 455 personnel. 5. Innov ation at the cost of smooth functioning.

Abc Electronic Case Study

ABC Electronics Ltd. – A Wrong Analysis of Consumer Behavior ABC Electronics Ltd. was a company established in 1983 by Mr. Manoj Kumar and over the years had emerged as one of the leaders in the growing segment of the electronics and home appliances market in India. Currently it has a market share of 30% of the home appliances market. Its product strategy has been to offer a wide range, right from mono stereo, two in ones and sophisticated music systems to televisions, refrigerators, washing machines, ovens and microwave ovens.ABC’s marketing strategy also included offering the above products so as to match the needs and budget of the middle and upper middle classes. In 1991, Prasad, son of Mr. Manoj Kumar, took over as the Managing Director of the company. Seeing the intense competition in the post liberalization scenario, Prasad was keen to follow the principle that once you have decided on your target customer, you follow him/her relentlessly with attractive offering s. In 1994, he developed a well focused promotion and distribution strategy. The promotion strategy involved an advertising budget of Rs. 0 crores, a special training program for the sales force and offering freebies and various other sales promotion techniques. In terms of distribution, Prasad selected exclusive showrooms and franchisees to display their wide range of products. The location of the exclusive retail outlets was also selected so as to match the perceptions of the consumers as an â€Å"exclusive showroom† for them. However, even after two years of implementing the new promotion and distribution strategy, the sales of ABC Electronics did not pick up to the extent that the company thought it would.Prasad then directed the marketing manager to conduct a study of other retail outlets to know the trend. The results revealed that there was a change in consumers’ perceptions regarding purchasing consumer durables. There seemed to be a preference for purchasing g oods from multi brand, rather than from single brand outlets. Questions 1. Where do you think Prasad went wrong in his analysis of consumer behavior? 2. Discuss the change in the role of the consumer today, as compared to the consumer five years ago.M/s. Tufleather Ltd. – â€Å" Tufcom Shoes† For the last fifty years, M/s. Tufleather has been in the business of manufacturing and selling leather to companies which make leather shoes and other related products. In the post liberalization period, i. e. , from 1991 onwards, the company was contemplating entering the shoe manufacturing industry, primarily because the Government was giving substantial support to this industry, particularly to firms that were export oriented.With the intention of selling shoes, the company set up its own factory with R & D facilities in Hosur, Tamil Nadu. In 1993, the company’s R & D department developed a material â€Å"Tufcom†, which it claimed had properties of shoe material permeability, strength, flexibility and durability. The company also set up a sub unit to produce shoes with this new material and conducted test marketing to gauge the initial response. The pilot study indicated positive consumer response.Based on the test marketing results, the company set up a large plant with a huge investment and entered into tie ups with reputed shoe manufacturers to buy the new material and make attractive shoe models. They also planned to have an in-house trained team of sales people who would visit the shoe retail outlets and train their sales persons on how to sell shoes. Tufleather also helped the shoe manufacturing companies by providing point of purchase and advertising materials for a nationwide advertising campaign.The company developed a premium pricing strategy for the Tufcom material, based on the consumer perceptual process – the belief that high price is an indicator of high quality. They felt that Tufcom offered quality that was superior to leather in terms of durability and ease of care. After adopting a skimming pricing strategy, the company would later consider penetrating the lower priced shoe market segment. While the first year after the launch of Tufcom shoes showed positive results, sales began to fall drastically after that.Feedback from their sales team indicated that high price buyers did not get motivated by the factors emphasized by Tufleather, namely durability and ease of care. In addition, some complaints were received from buyers of Tufcom shoes that they found the shoes unusually warm. Questions 1. Where do you think the company went wrong in analyzing consumer shoe buying behavior? 2. Do you think the company should identify a new buyer market, namely the lower priced shoe market segment?

Jcm Model

1)What is JCM model? Job characteristic model defines the task characteristics and its relationships with motivation, performance and satisfaction in work settings. It has a high potential to provide insights into the organizations structures or designs necessary for enhancing motivation. It is a potential tool for understanding motivation and devising strategies for motivating individuals.Relevance and utility of major JCM components in enhancing motivation in classroom settings are discussed It focuses on the behavior of the job 5 job characteristics- Skill variety, task identity, task significance, autonomy, feed back- Structural elements 3 critical psychological states-experienced meaningfulness of work, experienced autonomy, knowledge of actual results 1 increased personal and work outcomes 1 growth need strength Unification of various structural elementsCause and effect of these structural elements to the psychological states Links the complementary literatures of education and psychological work 2)How might a team leader’s understanding of the JCM model enhance his/her effectiveness at improving the productivity of the work unit? Please be specific as possible. As team leader one of my responsibilities is to create, sustain and enhance the motivation of the employees. In order to achieve this I need clarity in the variety of skill sets present within my employees.For example, one of my team members is a very creative person. I perceive him as a very valuable asset to team especially when the team is in the â€Å"Analysis Paralysis† mode. He comes in as a zero gravity thinker and provides an out-of-box perspective. Because the whole team is ingrained in the problem, he brings in fresh-air and perspective to the problem and in many instances this perspective leads to the team to think in different directions which ultimately lead to the solution.One of my other team mates is very task oriented. He will do the task whatever it takes to complet e it. So when there is a project with tight deadline with methodical work involved then I choose this individual to complete the task. It is more of an adaptive approach which needs incremental innovation capabilities rather than breakthroughs. So identifying the individuals strength and aligning the tasks according to their strengths is critical for creating sustaining and enhancing the motivation of individuals in the team.The challenge is to identify the strengths and weaknesses in the early stages of the team building efforts. This example gives an insight of identifying the skill set among the employees, aligning the task with the skill, appreciating the value the team members bring in to achieving the common goal- Success of the team, giving feedback on their performance and added value to the team’s success from their contribution, giving them the autonomy to perform their best for the benefit for themselves and for the organization.

Pet peeves Essay

If you’re a fitness freak like me or spend countless hours in the gym rather than your own home you know what goes on wants you step a foot in the gym. But at one point or another we’ve all seen nasty, irritating, and confusing behavior by others at a gym or reaction center. Like for instance it are giant puddles of sweat left on machines, a meathead hoarding dumbbells in a packed weight room, or that one old man or women nude in the locker room. Nevertheless, for some people common respect seems to disappear in a gym setting now days. However, the common pet peeves I have always experience is preventable if people follow my advice, then everyone’s workout will go peacefully and smoothly. One of my many pet peeves is when a crazy sweaty people do not clean there machine because sweat spread diseases. For example, they continually leave giant puddles of sweat all over workout equipment. Not only sweat is a problem with me, but also people who do not pick up after themselves. Such as free weights, foam rollers, towels, and yoga mats. My subjection is it back where it belongs if you use it. In addition, I am quite sure others around you do not want the most common decease in gyms now days so be kind and pick up after yourself. Arrebota2 People should not hog equipment because it waste time and prevent others from working out. I can’t stand when people who grab one piece of equipment and won’t let you work in. For example, every time I go into 24-hour fitness in Kansas City. Sadly, there is always that one male or female who puts their bag down next to the squat rack and reserve it like it is a plane ticket. However, even after they get on the squat rack they spend about twenty-five percent of the time lifting, and the next seventy-five percent cursing around talking to friends or staring at mirror acting like a peacock. If you do not want to work out fully get off the machine and let others who are waiting use it because they do not want to spend all day waiting at a gym waiting. In my gym, it is common to see nude people walking around the locker room because they are not courteous or respectful. The most people who do these things are the elderly people. I don’t know why but they feel like it’s okay to walk around the locker room nude for hours and not try to cover their sleeves. I mean dropping a towel quickly to pull on your clothes is one thing, but standing at the mirror brushing your teeth while completely naked is another. If this is a problem for you take my advice and tell the manager. Ask if they could hang a nice, and polite sign saying to â€Å"practice covering yourself†. For some people they might not know what goes on in a gym setting because they do not work out every day. Then again, If you are a fitness freak like me than, you must have experience at least two out of the three examples I talked about. On the other hand, if you are one of those people who cause my pet peeves please be responsible for your actions and treat others Arrebota3 with respect. Try to prevent the nasty, and irritating things that goes on in the gym so everyone’s workout can go peacefully and smoothly.

An Investigation Into the Effect of Sucrose Concentration on Osmosis

Study of Sucrose Concentration to Penetration Objective: The purpose of my experiment was to study the effect of sucrose solution on potato cell penetration and equilibrium point. I will look at how the quality of potato chips will change with five different concentrations of glucose solution. Hypothesis: Invasion is the diffusion of water molecules from a high water potential through a partially permeable membrane to a lower water potential. The purpose of the investigation was to investigate the osmotic effect of the potato and to find its sucrose concentration. Regarding infiltration, it occurs in the cell membrane of potatoes. The cells in the potato are similar to the plant cells described earlier from the perspective of penetration. Therefore, I predict that if water is put in purified water, water will spread out in the potatoes. Furthermore, if water is added to the concentrated sucrose solution, I think that the water diffuses outside the potato. This is because potatoes are root crops, which absorb moisture on the ground, potato cells need to contain a large amount of moisture. Experiment objectives to study plant cell permeation The purpose of this experiment was to investigate the movement of plant cells that passed through the semipermeable membrane in different concentrations of sucrose solution and exited into the water. The experiment and the plant cells used were potatoes and radish tissues used as potato chips, as results and changes were easily recorded and thus recorded. Due to the different permeability of plant cell membranes, the expected results of radish and potato chips are different under the same conditions; this is one reason for two plant cells, not one plant cell. Another reason is to compare the results of the two plant cells and to compare the similarity between the specific results. essay.com/Biology A Practical Study on Penetration of Plant Cells (Radish and Potato Chips) Using Different Molar Sucrose Solution Biological study on the osmotic effect of different molar concentrations of sucrose solution on plant cells (radish and potato chips) Permeation is the diffusion of water molecules from the high concentration sucrose solution zone through the selectively permeable membrane to the low concentration sucrose solution zone. Water molecules move down the concentration gradient during permeation. Two illustrative illustrations of permeation are shown in FIG. 1, which shows the diffusion of water molecules from the high sucrose solution zone through the selectively permeable membrane to the low concentration sucrose solution zone. Figure 2 shows the concentration gradient where water molecules diffuse along the concentration gradient

Globalisation Essay Example | Topics and Well Written Essays - 1750 words

Globalisation - Essay Example From this perspective, functionalism describes the social order from a majority viewpoint, as opposed to looking at the fulfillment of every individual within a society. This paper will define the extent to which functionalism explains the main social order within society. Functionalism as Social Order The main attribute of functionalism is based on the attribute of showing what a large group of individuals did within a given culture and how this helped with the overall function within the culture. This is further described by different levels of functions, specifically which are divided by a variety of theorists. For instance, Merton (Harrington, 2005) states that functions can be divided into latent functions and manifest functions. The latent group is based on the social orders which were unintentional and didn’t depict the overall needs or functions within society. The manifest functions are the ones which describe more of the social order because of the institutional rela tionship to the function. The institution is able to show that it is planned, intentional and can be used to manifest specific actions within society. The manifest functions are able to depict the order of society and are used to describe institutional measures over the actions of groups of individuals (Harrington, 2005). Defining Social Action The concept of action as the manifestation of social order then leads into the understanding of what the manifestations include and how they define or are disregarded in understanding structure and functionalism. The concept of social action is one which has to be defined as an act which takes place and which is verified by others who have seen the same social action. More important, the fact has to be something that is done within society. If it is to define order, then it has to show how this particular fact, item or action is done by the majority of society or is something which is repetitive and practiced within the society. Without this, it doesn’t become a function that is within society and isn’t a part of the social order (Parsons, 1949). An example of this is with politics. If the United States has a bill of rights protecting freedom of speech, then this becomes a fact because it is defined by the political institution and the expectation for society to follow this bill. More important, those in society state that they practice freedom of speech through the press or other means. The freedom of speech defines the social order more by the actions which result and relate to this, all which manifest more of the approach taken for this political action and the functionalism which is attributed to the fact. The manifestation and the continuous social actions seen in newspapers, media and other sources show this is a part of the social order. The concept of social action within society is furthered by defining how this relates to different groups in society, some which may not link to the institutions. T here are two ideals which begin to form with social action and the contemporary attributes. When looking at social order from a historical perspective, it is easier to define functionalism, specifically because history only

National Health expenditures Assignment Example | Topics and Well Written Essays - 500 words

National Health expenditures - Assignment Example Similarly, the net cost of health insurance steadily rose from $2.6 billion in 1970 to $210.6 in 2013.Furthermore, the government expenditure on public health activities $1.4 billion in the year 1970 (CMS, 2007). Based on the National Health Expenditure figures, the value also increased to $75.4 billion by 2013.In addition, the Federal government has also increased its allocation in making the investment in the health sector. In 1970, the Federal government spent $7.8 billion in health investment. In 2013, a staggering $164.6 billion was allocated towards making new investments in the health sector (CMS, 2007). The percentage of GDP spent on NHE has been fluctuating from time to time. In some instance, the percentage change in GDP was negative and in some cases it was positive. In the year 1991, the percentage of GDP reduced sharply with a margin of -8%. In 2009, the percentage increase in GDP was the highest reaching the mark of 5.8% (Hennessy et al., 2007). According to the figures presented above, the analysis indicates that the government has been increasing funding for the purposing of improving quality health provision. One of the core mandates of the Federal government is to provide accessible medical care to its citizens. The federal government has ensured that it provides quality and available medical attention. Furthermore, the emergence of deadly diseases such as cancer that is most prevalent in most developed countries, the need to invest in medical care has been necessitated (CMS, 2010). The prices of medical care coverage have been relatively affordable. Affordability of care services has been made possible with the Federal government commitment to invest in the public health sector. Since the government expenditure in medical investment, medical services have been made affordable. The Federal government has promoted the creation of new national hospitals in a bid to ensure there is the accessibility of medical

Business Environment and Public Policy Essay Example | Topics and Well Written Essays - 2500 words

Business Environment and Public Policy - Essay Example Apart from these emissions, man's industries also went ahead towards emission of various other gases that resulted in decreasing ozone layer and the protection built that nature has built around the earth. The natural causes that encouraged life on earth were getting destroyed by these artificial sources. Global Warming is a much talked about topic, discussed in many international and national forums, so much so that people have come to accept it as a part of life which is very dangerous. The effects of global warming is still in the laboratory; so is the cause of global warming and the extent to which it will affect human life and the environment. This paper tries to explore the various effects, the lobby that has helped to build up the needed hype to draw attention to the issues. Finally, we also analyze the reasons behind the Global Warming and the methods to counter it and the need to counter it (Global Warming, 1999).. Global Warming is due to what is known as the Green House effect. The green house effect occurs because of the reason that the emitted carbon monoxide and the associated gases that are hot rise to the top of the atmosphere and do not allow the heat of the earth to radiate and lose itself. This results in the green house effect and the global warming. There are a number of contributors to the green house effect. ... More and more work is being done and research carried out to say yes or no on the issue of global warming. But it is very true that there are carbon monoxide and carbon dioxide emissions that are affecting the atmosphere and its constituents. The global warming is observed by some of the indicators listed below. 1. Diseases. With an increase in temperature, the bacteria and the virus seem to be breeding themselves out. This would increase the outbreak of various diseases new and old. An increased number of disease outbreak would also indicate an increased temperature in the air. 2. Early arrival of spring, heavy rains, floods and snowfall are all considered as a result of global warming. 3. Droughts at other places and forest fires that devastate vast extents of forest areas. 4. Bleaching of coral reef, sudden change in animal population and change in their range of operation. All these point to a rise in temperature in the atmosphere leading to a global warming. There are also people who provide an opposite view of the global warming. According to them, (Consumer Alert, 2000) there are evidences that would substantiate their claims that there are no noticeable Global Warming or something that mankind should be working overtime on (Jason Lee Steorts, 2006). 1. Temperature of the atmosphere has been measured using the satellite navigational temperature measuring meters which resulted in noting that there are no significant raise in the temperature in the last 18 years. There is no global warming as is being portrayed. 2. Nearly 98% of the gases that are emitted and that cause green house effect are not effluents of the industries or manufacturing. They are mostly natural sources mostly water vapor that contribute to the greenhouse

Watersheds Research Paper Example | Topics and Well Written Essays - 2000 words

Watersheds - Research Paper Example Mississippi river has watershed called Mississippi watershed which flows in the United States of America. The river emerges from the western part of Minnesota and flows southwards at 4,070 km/hr towards the delta of the Mississippi river. It has a number of tributaries that drains to approximately 31 states within the United States of America between the Appalachian Mountains and the rocky extending to the southern Canada region .The River Mississippi-according to the order of rivers-is positioned as the fourth longest and tenth largest river in the world (Carluer and De Marsily 87). Watersheds have since played a key role (Naiman 78) in various scientific studies on the impacts of anthropogenic and natural phenomenon on the quantity and quality of water. The effects of silviculture and agriculture have always been outlined basing on watersheds. Data to evaluate the effectiveness of various ecological regions on the basis of Watersheds have been used by researches in places such as C oweta .A number of people mind less to the safety and source of their drinking water implying little concern is put on domestic water channeled to their homes on the basis of treatment. In addition, prior awareness should be availed to people on treatment process the water they consume undergoes. Since water is life, clean water is paramount to every individual and issues concerning the degree to which water meant for consumption is cleaned should never be looked at with little respect. This view serves to limit the extent to which non-clean or un-treated water affects the livelihood/health of the parties concerned though many people have taken cleanliness of water/non-cleanliness of water at the expense of their health concerns for granted. This essay in particular will give an analysis of Mississippi watershed within Mississippi River with a goal of enlightening the society on the scientific process of water treatment and water resource forms within their reach. Carluer and De Mar sily (95) refer to a watershed as that specific area of land that drains into river, stream, lake or other types of water bodies. Watersheds can either be large or small. For instance a small stream located in neighborhood may consist of a watershed. The Mississippi watershed of the Mississippi river covers approximately 31 states which represent about two thirds of the North America (Naiman 78). Figure 1: Mississippi watershed in Mississippi river (Schertzer, 124) In this case take an example of a small stream located at the top of the mountains. The watershed of this specified stream will be constituted by few underground springs and precipitation runoffs resulting from the lands that are up above the stream. As a result the stream continually flows down the hill and drains far and wide to bigger water bodies which include larger rivers, lakes and streams before finally discharging into the oceans and seas which significantly posses watersheds that are larger. It is important Howe ver, to point out that all watersheds be it large or small have complex processes arising from the presence of chemical compounds that in a way or the other may impact on the quality of water being drawn and used by the human fraternity for various reasons and usages. Sivapalan (2266) argues that the human population does not only use water for their domestic needs i.e. cleaning, cooking and drinking but also for cleaning and draining their waste systems. To attain proper sanctity of water and good levels of hygiene, treatment plants, dams and pipes have to be put in place to safeguard the water before and after it is directed to the homes of people in the society and also to factor

Ethical Systems Essay Example | Topics and Well Written Essays - 500 words

Ethical Systems - Essay Example In the movie Sophie’s Choice, Sophie has to make a painful decision wherein she has to choose one of her two children to be sent to the gas chambers in order to save the other. The other option is to let go both the children with the guard to a certain death. Ethical formalism as brought out by Kant (Jensen, 1934), states that ‘Act only on that maxim through which you can at the same time will that it should become a universal law.’ In other words, an action irrespective of other circumstances and environment, is either right or wrong and can be applied universally at all points of time. Going by ethical formalism, in choosing for one of her children over the other, it is felt that Sophie has exercised her feelings and emotions rather than the universal law. The right choice for Sophie would have been to fight for the lives of both children even if it finally lead to the death of both the children. By deciding to send the girl away, she has wrecked havoc in the mi nds of both her children and herself. That she commits suicide at the end of it brings out this emotional struggle that she goes through. However, viewing Sophie’s Choice from an utilitarian perspective (Harpham, 1999), choosing rather than not choosing was the right thing to do. By choosing, irrespective of which child, she has potentially saved the life of at least one child. If she refused to choose and opted to struggle to keep both her children with her, the guard would have taken both of them away, presumably to the gas chambers. Therefore, from the utilitarian point of view, the lesser harm was in choosing one child over the other and Sophie did the right thing by doing so. The bombing of Hiroshima and Nagasaki resulted in the deaths of more than 100,000 civilians and an even greater number of casualties, cannot be easily justified regardless of the attack’s outcome (Alperovitch, 1995). As a result, controversy surrounds the use of atomic bombs against the Japanese cities of

DATA ANALYSIS PORTFOLIO OF WORK - Working Party Forum Questionnaire Essay

DATA ANALYSIS PORTFOLIO OF WORK - Working Party Forum Questionnaire Canteen and Staff shop - Essay Example It is at this forum where members approve the report and dividend, scrutinize the budget and make suggestion on how to improve services offered by the canteen. As part of social welfare arrangement, the canteen strives to provide a cheap alternative feeding programme to employees on duty. However, profitability is a key requirement as it a collective investment. People engage in business ventures to make profit although it is not important that you realize profit yearly (Stephen 2011). To boost sales and increase profits, the committee proposed to members to allow it starts selling hot food and open a staff shop during a working party forum held on 23rd December, 2011. As a tradition, such new venture is subjected to research after which the members deliberate and acts on findings and recommendations of the report. To this end, the committee sought my services in conducting a survey on the proposal with core intention of finding out the opinion of workforce regarding the proposals. B esides, the study had the following objectives: To gauge the support for or against hot food and staff shop To determine appropriate time for serving hot food To determine the cost likely to be incurred by staff buying hot food To find out the preferred type of hot food and other categories To establish the time to open the shop and commodities to sell COLLECTION OF DATA The random sampling technique was used to select a representative population. In random sampling individuals are picked from study population based on chance (Leonard and Leonard 2009). This technique ensured that each employee has an equal chance of taking part in the survey and therefore not biased. The sample was deemed to be a true representative of the population because in this method the process of coming up with a sample was based on probability and not predetermined. The employees were assigned numbers 1 to 510 according to the way the names appear in the payroll. The numbers were keyed in online sampling s oftware called randomizer (randomizer.org), which generated 142 unique numbers. The numbers were matched with payroll numbers to select employees who represented the other workers in the survey. The following numbers were generated by randomizer: 290, 133, 42, 201, 181, 175, 369, 431, 39, 239, 445, 2, 150, 296, 67, 8, 6, 387, 308, 167, 25, 90, 444, 408, 266, 203, 208, 292, 1, 122, 97, 284, 101, 477, 34, 92, 93, 85, 155, 457, 193, 301, 306, 396, 79, 191, 270, 246, 38, 162, 134, 354, 96, 437, 390, 264, 281, 27, 447, 209, 169, 412, 501, 194, 312, 21, 280, 195, 158, 176, 83, 46, 33, 388, 438, 410, 110, 368, 321, 50, 329, 365, 115, 434, 339, 318, 479, 17, 88, 508, 229, 61, 361, 440, 95, 156, 343, 311, 424, 382, 331, 421, 327, 124, 154, 373, 453, 187, 330, 493, 397, 200, 293, 372, 336, 119, 126, 407, 159, 47, 143, 87, 254, 89, 4, 459, 64, 15, 358, 392, 252, 225, 65, 400, 352, 462, 433, 500, 232, 30, 40, 230. The employees corresponding to a selected number were given questionnaire to fill and then return it to Forum Representative within 7 days. Out of 142 questionnaires issued, 123 were returned to the committee. As the researcher, I scrutinized the filled questionnaires and accepted 114 to be used for analytical purpose. This number translates to 22.4% response rate corresponding to 8.1% error margin at 95% confidence level. This figure was calculated using online application (surveysystem.com) by feeding the sample size and required confidence

Marketing plan for the healthcare company (nursing home service) Assignment

Marketing plan for the healthcare company (nursing home service) - Assignment Example It is evident from the study that demographic structure has always played substantial differences among countries. Current demographic structure consists of two major categories. First is the ageing population of the countries and second is the young population of countries. Many underdeveloped and developing countries are facing issues related to the sizes of demographics in their countries. Underdeveloped and developing countries generally do not have such infrastructure. Lack of education, inadequate healthcare services, lightning problems, destruction of natural resources, lack of means of up-to-date communication and deficiency of transportation systems are some major reasons which increase the problems of senior citizens of many developing countries. Increase in employment in urban areas lead the younger population to migrate from rural to urban areas in order to seek jobs. Parents of those young people do not feel easy in leaving the area of which they have been used to for a long period of time. This reason has lead to the concentration the population older people in rural areas. In rural areas, they have to face more problems than that of urban areas. Having no one to care for them is another issue. Many associations and acts for securing old age rights have been established but there seems very less implementation on them. Strategies and policies should be strictly followed in order to protect the rights of senior citizens in every country. ... Parents of those young people do not feel easy in leaving the area of which they have been used to for a long period of time. This reason has lead to the concentration the population older people in rural areas. In rural areas, they have to face more problems than that of urban areas. Having no one to care for them is another issue. Many associations and acts for securing old age rights have been established but there seems very less implementation on them. Strategies and policies should be strictly followed in order to protect the rights of senior citizens in every country. Marketing Analysis In previous times, families used to take care of their parents and their problems related to ageing. But due to the changing trend, it is no longer applicable in today’s situation. NGOs and churches hardly take the complete responsibility and this leaves with a question that should happen now. The percentage of people above 75 is growing rapidly. At the same time, the increased needs of their healthcare, provides career opportunities to women for nursing. Nursing shortage can be another hurdle in taking better care of aged population. In general, people seeking for skilled nursing and assistance in living care have much similar needs, including: Treatment and plan of living To be taken care by skilled and knowledgeable nurses, clinicians. To be treated with dignity and respect. Getting actively engaged in activities like some kind of community Nowadays, it has become essentially necessary provide awareness to people regarding the benefits of health care centres and old age home services. By doing proper promotion and utilizing the sources of media, it can be done easily. Old aged population generally have to suffer a lot specially in

Business Plan for a Real Estate Business in Bangladesh Essay Example for Free

Business Plan for a Real Estate Business in Bangladesh Essay It will make good quality flats for clients to live and enjoy lot more exclusive facilities. All these will be available at a very reasonable price. Since we believe in economies of scale. Slogan: â€Å"feel like living on heaven in every moment† Financing: To start up the business, Tk. 20 crores will be required, some additional needs to be financed by the bank. The loan will be repaid by five years. Confidentiality: This Business Plan is strictly confidential and is the property of the co-owners mentioned above. Any reproduction of the material inside will result is strictly prohibited. There has always been a good demand in the real estate market, and as the income level of the people of Bangladesh grows, that demand is surging even further. People want to buy unique, good-looking and attractive flats, but they want a good value for their money as well. That’s where we come in. We offer excellent quality flats, at reasonable prices. Another uniqueness of our business is that we have a separate line of apartments for office/bank use only. There is currently no such real estate companies in Bangladesh that offers an exclusive line of apartments. Therefore, in this segment, we can enjoy the benefits of being an oligopolist. On the other hand, we have the business-to-business prospect. Due to good economic growth, apartments are on the rise. Raihan with share of profit and loss according to ratio of equity invested. Together, we have gathered the necessary expertise required to run a real estate business. Initially, we will of course incur losses, but we plan to make profits in the fourth or fifth year. Real Estate Industry Analysis Industry Analysis: Real estate is a fixed, tangible and immovable asset in form of houses or commercial property. Real estate market involves developing, renting, selling/purchasing and renovating of these assets (houses). Market participants includes o Developers (contractors, engineers, and so on), o Facilitators (mortgage companies, real estate brokers, banks, anagement agents and so on), owners, renters (leasers) Each product (house) is unique in terms of buildings, location, and financing thus market has heterogeneous products. Transaction costs are high and the process is usually long. Though there are mobile homes, but the land underneath is till immobile, real estate is an immovable asset. Market Segmentations: The main factor that affects demand in real estate industry is demographic features. The demographic variables include population size and growth, cultural background, beliefs. However, other factors like income, price of housing, cost and availability of funds, consumer preference, supplier’s preference, price of substitutes and compliments. Future Outlook: One of the most startling statistics regarding real estate in this country, and a fact few people even realize, is that big portion of land in the Bangladesh is held either by the Government or is being used for agricultural purposes. The total farm area comprises about 62% of the total geographical area, forest area accounts for 15%, Perennial water 11% and urban area only 01%. The physical landscape is characterized by small arable fields. There are over 11 million farm holdings with more than 65 million fragments. The pattern of land ownership is highly skewed. 5% for the families having land above 7. 2 acres own 26% of the land and 70% of the families having land below 2. 5 acres own only 29% of the land. The per capita availability of crop land is at present only 0. 24 acre. Land utilization statistics indicate that 54% of the net cropped area is single cropped and area under double and triple cropping account for 72% of the gross cropped area. 20% of the total cropped areas have irrigation facilities. Yield is low i. e. rice -0. 703 metric ton per acre. Annual food deficit ranges between 1. 5 2. 0 million metric tons. Frequent natural calamities like cyclone, flood, drought, tidal bore etc. add to the shortfall of crops and livestock. What this means is that only few portion of the country is available to support all residential and commercial uses. This equates to nearly 1800 people per square mile of land by 2020. Despite the mortgage crisis and resulting financial meltdown of the last several years, these statistics seem to indicate that owning real estate in Bangladesh will continue to be a wise investment. In the very basic economic sense, there is no more land being created (limited supply) and more population density every day (increased demand). ? Economy: Growth in FY2010 was better than expected in April 2010 in Bangladesh, as a pickup in domestic demand neutralized the impact of weak expansion in exports. Inflation came in below the April projection, and the current account surplus was higher. For FY2011, this Update retains the outlook of a moderate uptick in growth, but with a slightly lower forecast for inflation and a larger fall in the current account surplus. To raise growth prospects, power and gas shortages need to be eliminated and reforms accelerated. More fundamentally, political stability will be critical to boosting growth. The bank’s Monetary Policy Statement (MPS), issued in July 2010, indicated that there may have been some diversion of private credit into consumer spending and into speculative investments in the stock market and real estate. . So we are expecting that, the economic condition in Bangladesh will be much better for business. If we also consider the given figures the scenario will be clear more.